Nike’s Surprise Ad for Kobe

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Just in case you can’t read the words, it says:

You showed us that an 18-year-old could play with the best.

You showed us that a championship game, an exhibition game, and a charity event are all must-wins.

You showed us how to play chess while others played checkers.

You showed us how to hit game-winner after game-winner.

You showed us that an 81-point game is a real thing.

You showed us that gold still matters.

You showed us how to take an ice bath.

You showed us how to score 30 points in a quarter, twice.

You showed us the Mamba Face.

You showed us how to demand perfection and demand it from everyone.

You showed us how to put big-boy pants on.

You showed us that you were never out of it, ever.

You showed us how inspirational a pair of free throws could be.

Now, show us again.

Supposedly, Kobe had no idea Nike was going to place this ad in the LA Times for him to see.

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Whether that’s true or not, it’s a very nice ad and a great way for a company to take care of one of its prize endorsers. Even if you’re not a Laker or Kobe fan, we all hope he makes a successful return. The game’s more exciting when he’s on the court. Get well soon Kobe!


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