Changing The Image of Ryan Sheckler

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when we typically think of Ryan Sheckler, we picture a douchey kid rolling around in his tricked out Jeep Wrangler thinking he’s the shit. For a time, it got hard to root for him. This video’s a nice look into Ryan’s dedication and hard work. While not as poetic as Nike’s “Failure” ad for Michael Jordan, this video from Oakley really gets into how Ryan’s earned the right to be Ryan.


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